Developing new partnership propositions is at the heart of what we term “positive business”

This process forges new collaborative partnerships which align the goals of brands and their partners with a wider social change – creating ‘good business’ outcomes for each partner.

We have worked with a major media brand owner to develop new positive partnership propositions which focused on shared social issues and outcomes unifying the interests of the brand, media and civic partners.

By triaging the issues around key brands; media and civic players (including government), we designed a partnership framework which created new incentives for participation around core audiences and the issues which motivate them.